Atomic Age Bay Rum has been over 5 years in the making, possibly 15-20 if you take into consideration my years prior being a Bay Rum wearer and connoisseur!

"But why another bay rum Doug?"

You pose a good question. My answer, I don't think anyone has really delivered yet when it comes to a deep, complex and smooth rendition of Bay Rum. Most fall short and come off cloying to me, sometimes almost "punched in the schnauz" metallic as if it were just clumsily tossed together and rushed to market. Yet we settled...why?

While it's certainly true West Indian Bay on it's own, already smells swell, it just has so much untapped scent potential that really needs to be worked and tweaked into a harmonious blend...to just ignore this is a disservice and a crime. Being the star of the show Bay needs a good cast of supporting actors to lift it up and diffuse some of i